In this day and age, everything and everyone is commoditized. With the recent ruling in Congress, now Internet Service Providers (ISP), Comcast, Verizon, AT&T, etc., can now sell your browsing data to the highest bidder. Will they do it? I have no idea, but there are ways you can protect yourself!
First, make sure the sites you visit begin with HTTPS and not just HTTP. The S makes sure that the data sent between computers is encrypted. Here is what it looks like on the Chrome browser.
If you own a website, and you are not directing traffic through encryption, please feel free to contact me, and let’s resolve this issue. Google has also stated that they will rank sites higher who enforce HTTPS over HTTP. See this article.
Secondly, you can browse the web in anonymity. This is doable through incognito windows or using the Tor Browser. However, this type of web surfing is forbidden in some company’s Terms and Conditions. For instance, if you access Facebook, they want to know you’re an authentic person rather than an imposter.
Lastly, you could use a VPN service that would route all of your web traffic through an encrypted network. They have become fairly easy to setup, and the Opera browser has this feature built in.
Internet privacy should be an important matter to all of us. I hope these few suggestions will help you provide safeguards to your information.